work
PROJECT INDFFRNT
YEAR 2026
TIMELINE 4 wks
TEAM 5 senior
STACK Shopify · Liquid · Lit · Cloudflare
ROLE studio · self-build

indffrnt. — the studio, as a build.

Our own surface, built the way we build for clients. A Shopify Liquid theme with an agent rail instead of a nav, edge-rendered, shipped as proof.

indffrnt. — the studio, as a build. — screen 1
indffrnt. — the studio, as a build. — screen 2
indffrnt. — the studio, as a build. — screen 3
indffrnt. — the studio, as a build. — screen 4
THE LIVE SURFACE

Problem

A studio site usually argues for the work in a deck. We wanted the site to be the work: a live, fast, agent-routed surface a skeptical commerce lead could read in two minutes and trust.
The site is the product. Same as the work.

Approach

No marketing nav. An agent rail routes intent — see the work, scope a build, read the notes. Every scene is a real Shopify page with its own URL and native view transitions. Case studies are metaobjects, so the archive is data, not hand-built pages. Lit islands hydrate for parity; the whole thing runs on Liquid at the edge.
PROCESS · WHAT HAPPENED
  1. wk 01 — intent map · agent rail over nav
  2. wk 02 — Liquid component tooling · Lit islands
  3. wk 03 — case_study metaobjects · archive as data
  4. wk 04 — live · view transitions · edge cache
04 WEEKS INTAKE TO LIVE
0.7s LCP P75, EDGE
100 CWV
5 SENIOR · NO JUNIOR

Outcome

  • The surface routes intent instead of selling — visitors land on the work, not a pitch.
  • Adding a case study is one metaobject entry, not a new page build.
  • The studio runs the same stack it sells: Liquid, Lit, edge.
PROJECT INDFFRNT · 2026 ROLE studio · self-build STACK Shopify · Liquid · Lit · Cloudflare STUDIO indf · syd · mel · bne
see the work